Summary
Social media can take many different forms, including Internet forums, message boards, weblogs, wikis, podcasts, pictures and video. Examples of social media applications are Google Groups (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook (social networking), YouTube (social networking and video sharing), Twitter (social networking and microblogging) and so on. Many of these social media services can be integrated via social network aggregation platforms like Mybloglog and Plaxo.
Liveworld Builds And Moderates Social Media Networks For Marketers
Ebay, Intuit, Campbell Soup and Mini Cooper all are using social media to help drive their marketing. This video talks about how mapping communities to brands and moderating the conversations these brands are having are driving connections marketers never before believed could happen, and LIVEWORLD’s best practices using social media.
Does technology effect on communications in the enterprise? Actually it does. As communication and information travels faster and faster, barriers of distance disappear, the world seems smaller and smaller, and this has large implications for the way we conduct business. Storing important in files on a computer rather than in drawers, for instance, has made information easily accessible. Using e-mail allows businesses to communicate and send these files quickly to remote locations outside of an office.
Here are two videos— “Paper vs. Electronic,” introduce by a fun way of how to use new technology available within the organization.
- Paper vs. Electronic – Movie 1
http://www.youtube.com/watch?v=gYviTwQ_NtI
- Paper vs. Electronic – Movie 2
http://www.youtube.com/watch?v=d0cIST2JrkE&feature=related
Blogs are the most powerful development in the information world since the internet was presented to the public, and it certainly affects every industry. In other words, blogs are not a “selection” but an “important condition” for operating an organization. In the past, enterprises got used to controlling its information, but now, they are losing the power of control. And the power can’t be taken back, at least not all of it.
Example and Self-Experience
Does a social media network really effect an enterprise?There is an example in a BusinessWeek magazine that said a young program designer, called Mark Jen, worked for Google; because he complained about the company’s Medical and health care plan and free food in his blog, he was fired unexpectedly. He became famous because of this reason, and many bloggers root for him and criticize Google’s excessive reaction. After that, Amazon, Microsoft, Yahoo and other companies invited him to be their employee; finally, he chose Plaxo to work for. His job is to assist Plaxo with developing their blog.
Another example is about General Motors, which is the first company to use blogs as a tool of communication, sometimes they use blogs to communicate with the community directly, but they ignore their public relations department and major news media.
Compared to the study environments, I feel the differences of communication between now and my junior high life; now we send papers to professors by using online systems and chat with friends through Windows Live Messenger; but, ten years ago, I only could save a file on a floppy disk and chat with friends by telephone.
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References:
http://en.wikipedia.org/wiki/Social_media
http://communication.howstuffworks.com/technology-changed-business.htm
http://blog.sina.com.tw/2204/article.php?pbgid=2204&entryid=13756
http://www.podtech.net/home/3467/liveworld-builds-and-moderates-social-media-networks-for-marketers
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