Corporate Communication Relevance

Summary

Relevance is not limited to strictly traditional sales/client communications. In a corporate environment, there are literally hundreds of applications for the distribution of information through documents, both internally—to various departments, employees, and management, as well as externally—to clients, prospects, suppliers, investors, and government.

For a business to run efficiently, good lines of communication must be established between management and staff, from top to bottom, as well as suppliers, investors and even customers. Corporate communications are an important consideration in change management and corporate governance. Corporate communication defined as communication which goes to all staff, it serves as the liaison between an organization and its publics. In general, corporate communication includes:

External Communications

• Media Relations: This involves building and maintaining a positive relationship with the media (TV, print, web etc. Be it drafting and dissemination of press releases, organizing press conferences and meeting with media professionals, events for media etc.
• External event: could involve vendor / supplier / distributor meets, channel partner meetings, events related to product launches, important initiatives etc.
• Company / spokesperson profiling: Ensuring that the company / organization spokesperson is in the public limelight, is well-known and considered as an authority for the respective sector / field.
• Management of company internet/ web portals /other external touch points
• Managing company publication - for the external world

Internal Communications

• Managing company publication - for employees and partners
• Internal events / announcements - for employees and partners
• Employee communications - sharing information with employees, building employer pride, managing employee issues etc
• Manage intranet and other internal web portals

Brand Management

• Develop and upkeep the corporate identity—ensure adherences to corporate brand guidelines

Crisis Communication

• Manage crisis situations through effective communication

Corporate communications will become more and more important to organizations, and new communication tool will come out in order to follow the trends of technologies in the future. Also, because of the internationalization of business, there are more chances to work with the people in different culture. Therefore, organizations need to create a new plan of communication strategy which related to the new technologies, new cultures, and new trends, also need to adapt the changes to increase their competition.

Example and Self-Experience

Since business goes globally these years, having the ability to communicate with other countries' people is very important. But, I think everybody doesn't know the importance of gestures during communication. Therefore, here is a useful example of gestures in different countries.



By doing the intercultural project of IBM Germany, I found out some specific communication ways which we need to be aware of when we have communication with German, such as the gesture of three fingers extended to form a “W” is a neo-Nazi symbol that is strictly forbidden, and “Small talk” with strangers does not have a significant social function.

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References:

http://www.relevantcommunications.com/whyrelevance/relevanceinuse.htm

http://en.wikipedia.org/wiki/Corporate_communications

http://www.thinkingmanagers.com/business-management/corporate-communication.php

http://www.youtube.com/watch?v=BdsRnPRznmQ